DIRECTV to Air NFL on FOX Games in FOX WIDESCREEN TM

Exclusive NFL SUNDAY TICKETTM Package to Feature Games in 16:9 Digital Format

New York and El Segundo, CA Aug 26, 2003 Further expanding the availability of enhanced digital television programming, DIRECTV, Inc. and FOX Sports announced today that the network's primary NFL on FOX games, broadcast in the FOX WIDESCREENTM 16:9 format, will be made available to subscribers of DIRECTV's exclusive NFL SUNDAY TICKETTM package throughout the 17-week regular-season schedule.

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The FOX WIDESCREENTM system, which features 480 lines of resolution, enables viewers to enjoy a NFL broadcast with a sharp, clear picture that is one-third wider and four times sharper than traditional analog TV. DIRECTV's NFL SUNDAY TICKETTM customers will be able to view two NFL games in the FOX WIDESCREENTM format every Sunday of the regular season.

"NFL SUNDAY TICKET is the most coveted sports subscription package available, and offering NFL games for the first time in the FOX WIDESCREEN format further strengthens the appeal and value of the package," said Stephanie Campbell, senior vice president, Programming, DIRECTV, Inc. "For consumers with a widescreen TV, there's no better sport than football to watch in digital format - it's like being on the 50-yard line."

"FOX WIDESCREEN allows viewers the ability to enjoy live professional sports in crisp digital clarity and Dolby 5.1 audio, and now, through NFL SUNDAY TICKETTM and DIRECTV, fans virtually anywhere in the country can see our top two NFL on FOX games each week this way," said Ed Goren, president, FOX Sports.

To access FOX WIDESCREENTM games, NFL SUNDAY TICKETTM customers may purchase a DIRECTV-enabled high-definition set-top receiver and a single 18 x 20- or 18 x 24-inch multi-satellite dish with three LNBs. DIRECTV-enabled HD receivers and triple-LNB satellite dishes are available from authorized DIRECTV retailers, such as Circuit City and Best Buy, nationwide.

Today's announcement completes a suite of new technological and interactive enhancements that DIRECTV has added, for the first time, to NFL SUNDAY TICKETTM. Other new enhanced programming features include:

NFL SUNDAY TICKETTM Enhanced Games

Enhanced Games provides four additional game channels where NFL SUNDAY TICKETTM customers can watch one game and see scores and stats from other games -- all on one screen in an "L-wrap" format.

NFL SUNDAY TICKETTM Highlights on Demand

On Monday mornings NFL SUNDAY TICKETTM customers equipped with a DIRECTV Digital Video Recorder (DVR) receiver will be able to view highlights of NFL SUNDAY TICKETTM games, automatically delivered to their DIRECTV DVR.

NFL SUNDAY TICKETTM GameTracker®

This new enhancement, available through DIRECTV.com during game time, provides NFL SUNDAY TICKETTM customers with alerts when games other than the one they are watching are heating up so they can tune their television to the right channel and watch all the key moments.

DIRECTV also recently announced an agreement with CBS Sports to air CBS's primary game broadcast in high definition format to NFL SUNDAY TICKETTM customers every week during the regular season.

NFL SUNDAY TICKETTM, which enables viewers to watch virtually every NFL game on Sundays during the regular season, is not available on cable or through any other multichannel television service.

DIRECTV has been ranked "#1 in Customer Satisfaction among Satellite/Cable TV Subscribers" for the second consecutive year, according to the J.D. Power and Associates 2003 Syndicated Cable/Satellite TV Customer Satisfaction StudySM.